For adults

FinFlow Life

Personal finance with real control and real clarity. You record what you did; the app turns it into budgets, forecasts, and patterns that change how you think about the next decision. Ten to thirty seconds a day. Two minutes a week. The clarity compounds.

FinFlow Life is in soft launch. The product works and is in daily use by a small group. Some surfaces are still being polished, Hebrew translation is rolling out across the app, and we ship every week. If something looks rough, it probably is, and we'd like to hear about it.

Vision

The best personal finance apps face the same fork in the road. Either they connect to your bank and try to categorize transactions automatically — fast to set up, often wrong, dependent on a third party that holds your credentials. Or they hand you a spreadsheet and walk away — accurate because you typed it yourself, but tedious enough that you abandon it after a month.

FinFlow Life takes a third path: you enter what you did, and we make the entering fast and the output brilliant. Recurring expenses remember themselves. Common categories surface where you need them. Accounts know their own currencies. Pools track who-owes-whom without you doing the math. Adding a coffee takes less than ten seconds. What comes out the other side — the budgets, the forecasts, the net worth across every currency, the calendar of what's due, the patterns across a year — is the kind of clarity that changes the next decision.

We believe three things, and the whole app follows from them:

1. The moment of recording is the moment of awareness.

An auto-categorized transaction is information without weight. An expense you typed yourself is a small moment of noticing — you saw the number, you decided to log it, you became aware of it. Multiply that over a year and the difference is enormous. The app makes the typing fast so the noticing stays cheap.

2. The product gets better when the user can shape it.

Every household manages money differently. Some people want one bank account and three categories. Others want sub-accounts for savings vehicles, recurring entries by the dozen, pools for the family holiday, budgets in three currencies, and a forecast view that runs out to next year. The app supports both, and the simple version doesn't make you look at the complex one.

3. Money is rarely solo.

You share expenses with a partner. You send an allowance to your child. You split a holiday with friends. You loan a sibling money and forget who's owed what. Single-user finance apps pretend none of this happens. FinFlow Life makes shared money a first-class concept — Pools for ongoing splits, the FinFlow Grows connection for kids, multi-currency transfers for the friend abroad — and keeps your private data private at the same time.

We're not trying to optimize your wealth or replace your accountant. We're trying to give you a clear, customizable, trustworthy picture of where your money is and where it's going — in a form that scales from your first paycheck to your last.

How Life fits the family

Three apps. One account. One design language. Data that flows.

  • Grows → Life. Your child uses Grows from age 5. When they're old enough — typically 18, sometimes earlier at your discretion — they graduate into Life. Their wallet balance, goals (active and archived), savings history, work history, and family connections all transfer. There's a 24-hour undo window in case something looks wrong.
  • Life ↔ Grows (while the child is still in Grows). Allowance, chore rewards, savings agreements, loan requests — every parent action your child sees in Grows is handled in Life. Multiple guardians can be linked to the same child; each sees what they sent and what's still pending.
  • Business ↔ Life. If you also run a small business, Business is the separate app for the books. Money that's actually yours — a draw, an invoice paid into your personal account, a reimbursement — can be marked as personal income directly from Business and lands in Life with the right category set.
  • Pools across all of it. Shared expenses with a partner, splits with friends, the family holiday fund — Pools track them with running balances, contribution history, and a clear view of who owes whom.
  • One sign-in. Sign in once. Switch between apps from the sidebar. Auth doesn't break between them.

The everyday case is one tap. After the first week, most people stop thinking about which app is which.

What's in the app

  • Accounts. Cash, bank, credit cards, foreign accounts, and long-term savings — each in its own currency, with optional structures for tax-advantaged savings vehicles.
  • Expenses, income, transfers. Three clean lists. Each has its own add page, its own recurring entries, its own summary view.
  • Categories you control. Sensible defaults out of the box, edit any of them, add your own. Same for income.
  • Budgets. Caps per category, sub-category, or both. Monthly, yearly, or custom date ranges. Foreign-currency spending tracks independently — no fake combining.
  • Forecast. Projects the next several months of cashflow from your recurring entries. A working picture you can adjust.
  • Net worth. Assets minus liabilities, across every currency, with a snapshot history showing the trend.
  • Calendar. Every recurring entry, every due reminder, every recurring transfer — laid out visually on a month grid. The kind of view that makes you go "oh, that's a lot in week three."
  • Pools. Shared money tracked with a partner, family member, or friends — splits, balances, contribution history.
  • Currency Exchange. Record FX trades between your currencies, with rate and fees, so the math stays clean.
  • Goals. Money you're saving toward something specific, with progress and timelines.
  • Work & Education. Track jobs (pay, hours, milestones) and learning you're pursuing.
  • Children. A guardian view of any kids you have set up in FinFlow Grows — their wallet, agreements, pending requests.
  • Personalization that doesn't get in the way. Hide widgets you don't use. Pin the pages you visit most. Reorder the sidebar. Set your default currency. The app meets you where you are.

What's intentionally not in the app: bank account connections, ads, in-app purchases, social feeds, investment advice, hallucinated "insights," and any data-sharing with third parties.

How a typical month looks

Day 1 of the month.

Salary lands in real life. The recurring income entry prompts you — one tap to confirm. Rent is due — one tap. Gym membership on auto-pay — one tap. You're set up for the month.

Through the month.

You log expenses as they happen. Coffee on the way to work, parking, groceries. Each entry is ten or twenty seconds. A side-gig payment arrives — log it. Currency stays right because each account knows its own.

Mid-month.

Budgets page. Groceries is 60% used with two weeks to go — fine. Eating out is 95% used with two weeks to go — not fine. You see it, you decide what to do. That's the lever.

End of month.

Net worth page — the number moved. Forecast page — how does next month look with the recurring entries you have? Adjust if needed.

Across the year.

Summaries by category and source. Patterns become visible. Some recurring entries get closed because they no longer make sense. Some budgets get reset because last year's numbers were unrealistic. The view sharpens as the data accumulates.

Ten to thirty seconds a day. Two minutes a week. An hour a year. The clarity compounds.

Frequently asked questions

Does it connect to my bank?

No. We don't connect to banks, credit cards, or any aggregator. You record entries yourself. This is intentional — see the vision section. If automatic bank import is the deal-breaker for you, FinFlow Life isn't the right fit.

Why manual entry?

Because the entry is the lesson. Auto-categorized transactions are information without weight; entries you typed yourself are moments of awareness. The whole product is built around making that recording fast, so the awareness stays cheap.

Is it free?

Free during soft launch. Eventually there will be a paid tier — transparent pricing, no asterisks, well before the change. No ads, no data sales, ever.

Do I need to install anything?

No. It's a web app — open it on a phone or a computer. Works in any modern browser.

What currencies does it support?

Any currency, side by side. Set each account to its own currency. The app doesn't force-convert; each currency tracks its own budgets, totals, and forecasts. Currency Exchange records rate and fees when you move between them, so reconciliation stays clean.

What languages?

English and Hebrew, with RTL support throughout. Hebrew is shipping in stages — the core interface is bilingual already; some newer surfaces are queued for a native review.

Is my data safe?

Your data lives in your account on Google Firebase — encrypted in transit and at rest. Nightly backups with 7-day retention plus weekly backups with 98-day retention. No third party sees your data for any reason. If you delete your account, it's gone.

Can my partner see my data?

Only what you choose to share. Pools and shared events are the shared surfaces. Your personal expenses and income stay yours unless you explicitly bring them into a Pool.

What's the connection to FinFlow Grows?

If you have a child in Grows, you're set up as a guardian in Life. You see their wallet, accept their savings agreements, send transfers that appear in their app, and approve loan requests. Multi-guardian supported — both parents, a grandparent, whoever you've added.

What about FinFlow Business?

If you also run a small business, Business is the separate app for the books. Income from Business that's actually yours can be marked as personal income and lands in Life automatically.

What happens when my child turns 18?

They graduate from Grows into Life. Wallet balance, goals, savings history, work history, family connections — all transfer. There's a 24-hour undo window if something looks wrong.

What if I stop using it for a few months?

Nothing happens. Your data is still there, your recurring entries are still set up. No streaks, no daily-quest pressure, no guilt mechanic. Come back when it makes sense.

Can I export my data?

Yes — expenses, income, and transfers each have CSV export today. A full account export is on the roadmap.

What does it cost?

Currently nothing. When pricing lands we'll write here exactly what's included — no asterisks. We expect a simple subscription, nothing complicated.

Request access for Life

Invite-only soft launch. If the third path — record what you did, fast — sounds like what you've been wanting from a finance app, we'd like to hear from you.